Welcome to the first of my `Sassy Sunday’ series where I’ll focus on why you need to be an Evolutionary Entrepreneur and how you’re going to change the world.
One thing I know for sure about Entrepreneurs is that we’re passionate.
Business partners Daryl & Nat having FUN
We go above and beyond what most people think is possible in order to ensure we succeed. Yet statistics show that 80% of businesses will not survive the first two years.
I’d like you to completely ignore these `facts’ because you’re going to blow them out of the galaxy this year. Statistics do not apply to entrepreneurs because we’re revolutionaries who are put on this earth to disprove them and dare to do the impossible.
Today I’d like you fall in love with your business all over again and ensure you’re in this long term relationship for the right reasons. Passion is one thing but bad love is another.
Being addicted to your business and being plugged in 24/7 can be a great adrenalin rush. Is this sustainable? In my opinion, no.
Is there another way to be an Evolutionary Entrepreneur? Most definitely. It requires commitment to achieving balance and a life outside of your business.
F is for Focus
You need to take off all the hats you wear as an entrepreneur and quit trying to be superwoman. Focus on what you do best and delegate the rest. Yes you can. This is the year I personally am going to simplify my role. I will become the Master of an integrated social media strategy that will put FundRazr first in the mind of our customers.
U is for Unique
No matter what happens during the year I will work on making a unique impact on this world. We all have our own special sauce to bring to the table. Ensure you flip that cap open and make your sauce the perfect topping in everything you do. Be authentic, be true and be the best person you can be in this world.
N is for Niche
Crossing the Chasm is a must read marketing book for any entrepreneur. Almost twenty years later Moore’s lessons still hold true: Focus on one group of customers at a time, using each group as a base for marketing to the next group.
I know first-hand how easy it is to lose track of your `perfect’ customer in the quest to grow your business, but you must focus on the 1% niche who feel the most pain that your product or service can solve.
You may have noticed my acronym spells FUN. I realised that learning to love your business all over again requires you to have fun at all times. This is my number one goal for 2010. What’s yours?
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